A person has died after a car rolled on East Cape, bringing the Labour weekend road toll to five.

The crash was on State Highway 35 in Tikitiki earlier this afternoon.

Fatalities during the long weekend so far include a motorcyclist in Upper Hutt on Friday and three people in crashes in Whanganui, Gisborne and near Tekapo yesterday.

The man who died in a crash on the Tekapo-Twizel road near Tekapo yesterday has been named as 42-year-old Che Tekapa Hogg, from Auckland.

Three other people were seriously injured and airlifted to hospital.

Another motorcyclist is in a critical condition following a crash in northern Hawke's Bay today.

Last Labour Day weekend, only one person died on the roads.

The road toll for the long weekend ends at 6am on Tuesday.