Crux Sales

Advertising with Crux is easy and cost effective. We offer a wide range of options from a simple banner campaign to more advanced packages that can include our weekly newsletter and social media - even video clips and video productions.

Crux is Queenstown Lakes’ and Central Otago's only completely digital, sustainable and innovative local news site, with our journalists continuously providing high-quality public interest journalism and finding solutions to community issues.

Crux Sales Manager Debbie Knowles - on 027 308 2121 and

Our stories reach 10,000 local residents per day and our weekly newsletter also reaches 4,500 people every Friday. These numbers are continuously growing thanks to our issues and action-focused journalism team, complementing our sales team’s new product launch, cutting-edge technology, and advanced reporting tools at their fingertips.

Our Facebook posts engage with over 20,000 people each week and our video productions can reach up to 35,000 viewers on social media and via the Crux website.

We’ve just passed the 4 million page view threshold with the average time spent on each page at 2 minutes and 22 seconds. This means that our digital ads are seen for up to ten times longer than other digital platforms that may only have a 20-second average time on the page. Encouraged to ditch the print and become a lucky duck with Crux? Get your banners designed and read on!

We are liked and trusted by the local community, and our latest reader survey showed over 75% of readers ranked Crux as either Good or Excellent. Now, we don’t like to blow our own trumpet too much, but this is the best ranking nationally. With our Community Bulletin, we’re able to promote community stories and events to the Crux audience, even if they don’t qualify as full public internet journalism news articles. In a nutshell, Crux is pro-community. We even offer a discount on packages for charities and non-profit organisations!

Pro-community doesn’t stop in terms of journalism; it flows into our advertising relationships. Our Sales Manager, Debbie Knowles, will take the time to get to know each and every one of you and your company: your short-term goals, long-term goals, how strong you like your coffee, your budget, and she’ll work with you to create a personalised package.

Pros of advertising with Crux: no deadlines, adverts can be uploaded instantly and immediately reach thousands (did we mention we have the biggest news audience in Queenstown, Cromwell and Wanaka?), our reporting tools can track impressions, hovers and click-throughs, and it goes without saying that digital ads are more cost-effective and true to the exact quality of images, messaging and brand.

Cons of advertising with Crux: you’ll never stop!

Don’t hesitate to call Debbie on 027 308 2121 or send an email to for more information on our rates and tailored packages.

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