Advertise with Crux


Crux offers a personalised, targeted approach to advertising which is efficient and cost-effective. We offer a wide range of partnerships from simple, but impactful banner campaigns to more advanced solutions that can include our weekly newsletter and social media - even video clips and video productions.

Crux sales manager Debbie Knowles

Crux is Queenstown Lakes’ and Central Otago's leading local news site, with our journalists continuously providing high-quality public interest journalism and addressing key community issues.

Our audience is huge, engaged each element of the Crux platform is fully measurable – from the number of users on a page and time spent on a page to how well banner ads are performing in terms of impressions and clicks. Contact Debbie Knowles for our Media Kit to discover the full scope of our audience demographic and reach.

 We are liked and trusted by the local community, and over 30% of the Crux audience is now accessing the site organically to keep up to date with the latest news.

Via our Community Bulletin, we promote less urgent community stories and events to a wider Crux audience. In a nutshell, Crux is pro-community. We also offer deep discounts on advertising packages for charities and non-profit organisations.

Pro-community doesn’t stop in terms of journalism; it flows into our commercial partnerships. Our Sales Manager, Debbie Knowles, will take the time to get to know each one of you and your goals. She'll listen carefully and work with you to create a customised package that will deliver measurable results with digital tracking and detailed reporting on impressions and click-through rates. 

With each and every partnership we have four commitments:

Friendly Advertising

  • Whether your preferred method of communication is email, call or a text, Debbie will always work around your schedule and listen to create a campaign that aligns with your goals and budget. With our flexible partnerships, our digital advertising solutions offer unmatched cost-effectiveness, allowing even small businesses to make a big impact.

Efficient Advertising

  • With rapid ad upload to your target audience, you’ll see the immediate response to your CTA. With analytics available in real time, we can track, analyse and optimise your campaigns with ease. Additionally, utilising A/B testing is a great tool for further strategic data-driven decision-making and maximising your ad spend.

Accountable Advertising

  • Our advanced analytics provide detailed insights into your campaign's performance - from impressions to clicks, and if there’s any underperformance, we will advise on how to optimise the creative elements or ad placements and get your ads the results we guaranteed. We will always go above and beyond your expectations.

Transparent Advertising

  • At Crux we create partnerships based on trust, and open communication and transparency are key. Debbie will provide you with a clear pricing structure and ad format guidelines, and address all of your questions and concerns. Debbie will be your reliable, trusted, media partner from day one.


Reach out to Debbie Knowles at [email protected] or on 027 308 2121 to request our Media Kit & Rate Card and to explore opportunities for collaboration and partnership.