CODC launches plan for increased wages and improved living standards

From CODC.

Central Otago has charted a bold new course for the next decade, adopting an Economic Development Strategy designed to lift local living standards and close the wage gap with the New Zealand average.

The Economic Development Strategy 2025–2035 sets a target: raising the district’s average wage to match the national average by 2035.

Currently, Central Otago’s average wage sits at $66,867, trailing the national average of $78,731. While local incomes have risen over the last decade, this strategy aims to accelerate that growth to close the remaining gap.

CODC Economic Development Manager Nick Lanham says closing this gap requires a shift toward higher productivity and innovation.

“We’ve heard clearly that affordability is the biggest challenge for our people. This strategy focuses on working smarter to improve productivity, which is the only sustainable way to lift wages,” says Lanham.

“Whether it’s helping a local orchard adopt new agri-tech or streamlining housing projects, our goal is to make sure our residents can afford to thrive in the place they call home.”

The strategy reflects extensive input from mana whenua and community members across 11 workshops. Feedback from key sectors - including construction, horticulture, viticulture, and tourism - helped shape the four strategic pillars that will guide decision-making:

Fostering Sustainable Growth and Innovation – Encouraging industries and initiatives that drive economic growth while protecting the environment and enhancing innovation and resilience
Building Thriving and Inclusive Communities – Supporting resilient communities with access to quality housing, healthcare, childcare, and public spaces that foster belonging and vibrancy
Enabling Connected and Resilient Infrastructure – Investing in future-ready infrastructure that enhances transport, digital connectivity, and economic productivity
Partnership and Collaboration – Strengthening partnerships with mana whenua, regional businesses and organisations, and national stakeholders to drive sustainable growth and shared success.

To support a projected population of over 32,500 by 2034, the strategy outlines a roadmap for tackling geographic isolation and infrastructure pressures. Residents can expect a stronger focus on future-ready transport networks and improved digital connectivity.

“This strategy gives us a clear direction for where we’re heading and how we want to grow,” says Mayor Tamah Alley. “It reflects what people told us matters and protects what makes Central Otago the place it is. Council has a role to play, but this only works if we do it together. Businesses, community groups and locals all shape the future of this district, and that shared effort is what will carry Central Otago forward over the long term.”

The full Economic Development Strategy 2025–35 is available on the Council website HERE