Smarter Not Harder

There's almost universal agreement in the Southern Lakes that we need to diversify away from a tourism mono-culture in order to grow our economy, improve productivity, increase wages and protect ourselves from future downturns in the tourism market.

But how do we do that? What are the practical steps that need to be taken? In this episode of Living in La La Land we look at the local pioneers who are already creating real success from non-tourism businesses and also explore the risks of relying just on tourism for our future. Thanks to our production partners Storyworks and NZ On Air.